Blog
Practical insights on lead data quality, verification, ICP definition, and building outbound lists that work.
February 20, 2026
Why Your Lead Data Is Decaying Faster Than You Think
B2B contact data decays at 30-40% per year. That means a third of last year's list is already wrong. Here is what that costs you.
February 18, 2026
The Complete Guide to Defining Your ICP
Your ICP is not 'VP of Sales at SaaS companies.' That is a target title, not an ideal customer profile. Here is how to build a real one.
February 16, 2026
Email Deliverability Starts With Data Quality
Your deliverability problem is not your subject line. It is not your sending volume. It is your data.
February 14, 2026
Verified vs. Unverified Leads: What You Are Actually Buying
The difference between a $0.10 lead and a $2.00 lead is not just price. It is the difference between data and verified intelligence.
February 12, 2026
Lead Scoring Explained: How to Prioritize Your Outbound List
Not all leads are equal. Lead scoring tells you which ones to contact first, which to nurture, and which to skip entirely.
February 10, 2026
The ROI of Good Lead Data: A Math Problem
Bad data costs you more than the data itself. Here is the actual math on what good lead data is worth.
February 8, 2026
The Guide to Finding and Verifying SaaS Leads
SaaS leads have unique characteristics that make verification both more important and more nuanced. Here is what to look for.
February 6, 2026
Finding Leads for Agency Outbound: What Actually Works
Agencies sell services, not software. The leads you need and how you verify them are fundamentally different.
February 4, 2026
Lead Generation for Recruiters: Building Client Pipeline
Most recruiting firms rely on referrals for new clients. The ones growing fastest in 2026 are running systematic outbound to companies with active hiring needs.
February 2, 2026
The Connection Between Cold Email Results and Data Quality
Your cold email is not underperforming because of your copy. It is underperforming because half your list is wrong.
January 30, 2026
How to Evaluate a Lead Data Provider
There are hundreds of lead data providers. Most of them are selling you the same database with different branding. Here is how to tell the difference.
January 28, 2026
The Real Cost of Bad Lead Data
Bad data does not just waste money on useless leads. It damages your domain, wastes your team's time, and kills campaigns that should have worked.
January 25, 2026
Building Your First Outbound List: A Step-by-Step Guide
You have decided to run outbound. You need a list. Here is how to build one that does not waste your first campaign.
January 22, 2026
Scaling Outbound With Verified Data
You have product-market fit for outbound. Now you need to scale it without destroying your domain reputation or diluting quality.
January 19, 2026
What Every B2B Lead Should Include (And What Most Are Missing)
A lead is not just a name and email address. Here is what a complete, actionable B2B lead record actually looks like.