How Ted Builds Your Lead List
Five steps from ICP definition to verified, scored leads in your inbox. No database exports. Every lead individually researched.
Define Your ICP
You tell Ted exactly who you want to reach. This is not a dropdown menu with three options. You define your ideal customer with as much specificity as you need.
- Industry and sub-industry (not just 'SaaS' -- what kind of SaaS?)
- Company size by employee count and/or revenue range
- Geography (country, state, metro area, or specific regions)
- Target titles and seniority levels
- Technology stack requirements
- Funding stage or company maturity
- Exclusion criteria (competitors, existing customers, specific companies)
Multi-Source Research
Ted does not pull from a single database. Ted researches each potential lead across multiple data sources, cross-referencing and validating every data point.
- Company data aggregated from business registries, web presence, and financial signals
- Contact information sourced and cross-referenced across multiple providers
- Recent activity signals: hiring patterns, funding rounds, product launches, news mentions
- Technology stack detection from website analysis and job postings
- Revenue estimation from multiple independent indicators
Verification Layer
Every lead passes through a rigorous verification process. This is what separates VerifiedByTed from every database export on the market.
- SMTP-level email verification confirms the address accepts mail
- Catch-all domain detection flags addresses that cannot be definitively verified
- Contact identity confirmed: name, title, and company affiliation cross-referenced
- Company status verified as active and operating (not dissolved, acquired, or dormant)
- Phone numbers validated as active direct lines where available
- Revenue range confirmed through independent signals, not self-reported data
Scoring and Matching
Every verified lead is scored against your specific ICP criteria. You do not get a flat list -- you get a ranked, scored list that tells you exactly where to focus.
- ICP match score (1-100) based on how closely the lead matches your defined criteria
- Confidence score for each data point (email, phone, revenue, employee count)
- Recency indicator showing when each data point was last verified
- Priority ranking so you can start with the highest-probability leads
Delivery
Your verified, scored lead list is delivered in the format that works for your workflow. No manual cleanup required.
- CSV download with all fields, scores, and verification metadata
- Direct CRM push to HubSpot or Salesforce (Growth and Scale plans)
- API access for programmatic integration (Scale plan)
- Structured data: company name, website, employee count, revenue range, contact name, title, verified email, phone, LinkedIn, ICP score
The VerifiedByTed Guarantee
97%+ Email Deliverability
Every email address is SMTP-verified before delivery. If more than 3% bounce, we replace them at no charge.
Verified Within 7 Days
No lead in your list is older than 7 days from verification. Data decays fast. We verify continuously.
ICP Match or Replace
If any lead does not match your defined ICP criteria, we replace it. No questions asked.