What Every B2B Lead Should Include (And What Most Are Missing)

Most B2B lead providers give you a name, title, company, and email address. That is a contact record, not a lead. A lead is a contact record enriched with enough context to make an intelligent outreach decision. Here is what the difference looks like.

The Minimum: What Most Providers Give You

• First name, last name
• Title
• Company name
• Email address
• Phone (sometimes)

This is enough to send a generic email. It is not enough to send a relevant one.

The Standard: What Good Providers Add

• Company website
• Company industry
• Employee count
• Revenue range
• Company location
• Contact LinkedIn URL
• Direct phone number

This is better. You can segment by size and industry. You can personalize by company. But you are still missing the context that makes outreach truly relevant.

The Complete Record: What VerifiedByTed Delivers

Company data:

• Company name and website
• Industry and sub-industry classification
• Employee count (cross-referenced, not self-reported)
• Revenue range (validated through multiple signals)
• Headquarters location and other office locations
• Funding stage and most recent funding event
• Technology stack (from website analysis and job postings)
• Growth signals (hiring velocity, recent news, product launches)

Contact data:

• Full name
• Current title (verified as of delivery date)
• Verified email address (SMTP-verified within 7 days)
• Direct phone number (validated as active, where available)
• LinkedIn profile URL (confirmed matching)
• Time in current role (where available)

Intelligence data:

• ICP match score (1-100)
• Confidence score for each data point
• Verification timestamp
• Relevant trigger events (funding, hiring, product launches)
• Notes on company context that may be useful for personalization

Why the Extra Data Matters

Every additional data point enables better outreach. Technology stack data lets you reference tools they actually use. Growth signals let you time your outreach to moments of need. Revenue validation lets you segment by budget capacity. ICP scores let you prioritize your time.

Teams that use complete lead records write better emails, achieve higher reply rates, and convert more meetings to opportunities. The data does not just help you reach the right people. It helps you say the right thing when you reach them.

The Verification Layer

Data completeness without verification is meaningless. What good is a revenue range if it was estimated two years ago? What good is a phone number if it rings to someone who left the company?

Every data point in a VerifiedByTed lead includes a confidence indicator and a verification timestamp. You know not just what the data says, but how confident you can be in each piece and when it was last checked.

This transparency lets you make informed decisions. A lead with a 95% confidence email and an 80% confidence phone number is handled differently than a lead with 99% confidence on both. You see the full picture, not just the headline data.