Lead Gen Agencies vs VerifiedByTed
Lead gen agencies handle everything from data to outreach. VerifiedByTed focuses on one thing: verified lead data. Here is when each makes sense.
Feature-by-Feature
| Feature | Lead Gen Agencies | VerifiedByTed |
|---|---|---|
| Service scope | Full service: data, copywriting, sending, follow-up | Verified lead data only |
| Data quality | Varies widely by agency; often uses cheap data sources | Every lead individually verified within 7 days |
| Deliverability guarantee | Rarely guaranteed; agency manages sending | 97%+ deliverability on all leads |
| Transparency | Often opaque on data sources and methods | Full transparency: verification timestamps, confidence scores |
| Control | Agency controls messaging, timing, and process | You control everything -- leads are an input to your process |
| Pricing | $3,000-$10,000/month | From $150 one-time or $599/mo |
| Contract | 3-6 month minimum typical | Month-to-month or one-time purchase |
| Brand control | Agency sends on your behalf (risk to your brand) | You own the outreach entirely |
Where Lead Gen Agencies Wins
Full-service convenience
Agencies handle everything. If you do not have the time or expertise to run outbound campaigns, an agency takes the entire process off your plate.
Copywriting included
Good agencies write effective outbound sequences. If you do not have strong copy skills in-house, the agency fills that gap.
Campaign management
Agencies manage sending infrastructure, domain warm-up, reply handling, and sequence optimization. This is significant work that VerifiedByTed does not do (because we deliver data, not campaigns).
Where VerifiedByTed Wins
Data quality you can measure
Agency data quality is a black box. You do not know where the leads came from or when they were verified. VerifiedByTed provides verification timestamps and confidence scores on every lead.
80-90% lower cost for the data component
A significant portion of agency fees goes to data sourcing. When you separate data from execution, you pay dramatically less for the data and can invest the savings in better outreach.
Full brand control
Agencies send emails on your behalf, often from domains you do not fully control. With VerifiedByTed, you own the data and control every aspect of how it is used.
No lock-in
Agency contracts typically require 3-6 month minimums. VerifiedByTed is month-to-month or one-time purchase. If the data is good, you keep buying. If not, you stop.
Combinable with your own outreach
If you have outreach tools and skills but need better data, VerifiedByTed is the missing piece. You do not need to outsource the entire process to fix the data problem.
Cost Comparison
Lead Gen Agencies
VerifiedByTed
Choose Lead Gen Agencies If...
- You do not have the time or expertise to run outbound yourself
- You need full-service campaign management, not just data
- You are willing to pay a premium for convenience
- You have found an agency with proven, measurable results
Choose VerifiedByTed If...
- You have outreach tools and skills but need better data
- You want control over your brand voice and sending infrastructure
- You do not want to be locked into a multi-month agency contract
- You want transparent, measurable data quality with guarantees
- You want to reduce your overall outbound costs while improving data quality