Clearbit (Breeze) vs VerifiedByTed
Clearbit — now HubSpot Breeze Intelligence — enriches records you already have. VerifiedByTed finds and verifies new leads matched to your ICP. Here is when enrichment beats lead generation, and when it doesn't.
Feature-by-Feature
| Feature | Clearbit (Breeze) | VerifiedByTed |
|---|---|---|
| Core function | Data enrichment — append info to existing contacts | Lead generation — find, verify, and deliver new leads |
| Data source | Enrichment APIs and HubSpot integration | Multi-source verification pipeline with SMTP checks |
| Accuracy guarantee | No published accuracy SLA | 92%+ accuracy guarantee with free replacements |
| New lead discovery | Limited — primarily enriches records you already have | Full discovery — finds new leads matching your ICP |
| Verification depth | Firmographic and technographic enrichment | SMTP verification, company validation, revenue confirmation, ICP scoring |
| Data freshness | Enrichment data freshness varies | Every lead verified within 7 days of delivery |
| Pricing | Free with HubSpot or $50-$275/mo standalone (credit-based) | $3-$15/lead or $599-$2,199/month plans |
| Output | Enriched fields on existing records | Complete, verified lead lists ready to load into any tool |
Where Clearbit (Breeze) Wins
Enrichment of existing data
If you already have a CRM full of contacts that need firmographic data added — revenue, industry, tech stack — Clearbit/Breeze does this well. VerifiedByTed generates new leads, not enrichment.
HubSpot native integration
If you run HubSpot, Breeze Intelligence is built in. Automatic enrichment on form fills, de-duplication, and company matching happen without setup.
Real-time API enrichment
Clearbit's APIs can enrich a lead at the moment they fill out a form. If real-time enrichment on inbound leads is your use case, this is purpose-built for it.
Free tier with HubSpot
HubSpot users get Breeze Intelligence credits included in their plan. If you are already paying for HubSpot, the marginal cost is low.
Where VerifiedByTed Wins
New leads, not just better records
Clearbit enriches contacts you already have. VerifiedByTed finds new leads you don't have yet — verified, scored, and ready for outreach. Different problems entirely.
Full verification pipeline
Clearbit appends firmographic data. VerifiedByTed runs every lead through SMTP email verification, company validation, revenue confirmation, and ICP scoring. Enrichment is one step — verification is the whole pipeline.
92%+ accuracy guarantee
Clearbit enrichment accuracy varies and has no SLA. VerifiedByTed guarantees 92%+ accuracy and replaces any bad leads. When data decays 22.5% per year, guarantees matter.
No ecosystem lock-in
Clearbit/Breeze works best inside HubSpot. VerifiedByTed delivers CSV or integrates with any CRM — HubSpot, Salesforce, Pipedrive, or a spreadsheet.
Complete outbound data
Enrichment fills in gaps on known contacts. VerifiedByTed delivers complete lead profiles: verified email, phone, company data, revenue, and ICP score — everything you need to start outreach.
Cost Comparison
Clearbit (Breeze)
VerifiedByTed
Choose Clearbit (Breeze) If...
- Your main need is enriching existing CRM contacts, not finding new leads
- You are a HubSpot user who wants native, automatic enrichment
- You need real-time enrichment on inbound form fills
- Your outbound team already has lead sources and just needs firmographic data
Choose VerifiedByTed If...
- You need new verified leads, not enrichment of existing records
- You want a complete outbound lead list, not just appended fields
- You need email verification and deliverability guarantees
- You don't want to be locked into the HubSpot ecosystem
- You want per-lead pricing for exactly what you use