Apollo.io Data vs VerifiedByTed
Apollo.io gives you access to 275M+ contacts in a self-serve database. VerifiedByTed delivers individually verified leads matched to your ICP. Here is when mass data beats verified delivery, and when it doesn't.
Feature-by-Feature
| Feature | Apollo.io Data | VerifiedByTed |
|---|---|---|
| Data approach | Mass database — 275M+ contacts, self-serve filtering | Individual verification — every lead checked before delivery |
| Accuracy rate | Variable — community-contributed, no accuracy SLA | 92%+ accuracy guarantee on every order |
| Data freshness | Mixed — some records months or years old | Verified within 7 days of delivery |
| Email verification | Built-in verification, results vary by record age | SMTP-verified at point of delivery |
| Data decay handling | You re-verify manually or accept bounces | Fresh verification every order — decay is our problem, not yours |
| ICP matching | Filters and saved searches you build yourself | AI-scored 1-100 against your defined ICP |
| Time investment | Hours building, filtering, exporting, cleaning lists | Zero — verified lists delivered ready to load |
| Pricing model | $49-$119/user/month + credit costs for exports | $3-$15/lead or $599-$2,199/month plans |
Where Apollo.io Data Wins
Massive database for exploration
If you are still defining your ICP and want to browse millions of records to find patterns, Apollo's sheer volume is useful for discovery.
Built-in outreach tools
Apollo combines data with email sequences, a dialer, and LinkedIn tools. If you want one platform for everything, that convenience matters.
Lower starting price
Apollo's free tier and $49/month plan let very early teams test outbound without committing to per-lead costs.
Self-serve speed
Need a list in 5 minutes? Apollo lets you export immediately. VerifiedByTed's verification process takes time to ensure quality.
Where VerifiedByTed Wins
92%+ accuracy vs. unknown accuracy
Apollo does not publish an accuracy guarantee. VerifiedByTed guarantees 92%+ accuracy and replaces any bad data at no cost. Data decays 22.5% per year — without active verification, that database degrades fast.
Freshness as a feature
B2B data decays 22.5% annually. Apollo's records may be months old. Every VerifiedByTed lead is verified within 7 days of delivery, so you are always working with current data.
No list-building labor
Apollo requires your team to build filters, export contacts, clean data, and verify emails. VerifiedByTed delivers the finished product — your team spends zero hours on list building.
Pay for quality, not access
Apollo charges per user per month whether you export 10 leads or 10,000. VerifiedByTed's per-lead pricing ($3-$15) means you pay only for verified, usable data.
Verification pipeline, not a static database
VerifiedByTed runs every lead through a multi-step verification pipeline: company validation, email SMTP verification, revenue confirmation, and ICP scoring. Apollo gives you a database record.
Cost Comparison
Apollo.io Data
VerifiedByTed
Choose Apollo.io Data If...
- You are still exploring and need to browse a massive database
- You want data and outreach tools in one platform
- Your team has the skills and time to build and verify lists
- You need a free or very low-cost starting point
Choose VerifiedByTed If...
- Bounce rates are hurting your sender reputation
- Your team wastes hours building and cleaning lists every week
- You need guaranteed data accuracy, not just data access
- You already have outreach tools and just need better data
- You want per-lead pricing instead of per-seat subscriptions