Apollo.io vs VerifiedByTed
Apollo is a self-serve data platform with built-in outreach tools. VerifiedByTed is verified lead delivery. Here is when each makes sense.
Feature-by-Feature
| Feature | Apollo.io | VerifiedByTed |
|---|---|---|
| Data model | Self-serve database with 275M+ contacts | Individually verified leads delivered to your ICP |
| Email verification | Built-in verification, accuracy varies | SMTP-verified within 7 days of delivery |
| Deliverability guarantee | No explicit guarantee | 97%+ guaranteed with replacement |
| Outreach tools | Built-in email sequences, dialer, LinkedIn | Data only -- use with your existing outreach stack |
| Data freshness | Community-contributed updates, variable freshness | Every lead verified within 7 days |
| ICP scoring | Basic filtering and saved searches | AI-scored 1-100 against your defined ICP |
| Pricing | $49-$119/user/month (data credits extra) | From $150 one-time or $599/mo |
| Data quality | Good for volume, variable on accuracy | Every data point individually verified |
Where Apollo.io Wins
All-in-one platform
Apollo combines data, email sequencing, dialer, and LinkedIn outreach in one tool. If you want a single platform for data and outreach, Apollo offers convenience.
Lower entry price
Apollo's free tier and $49/month plan make it accessible for very early-stage teams testing outbound for the first time.
Built-in sequencing
You can go from finding a contact to sending an email without leaving Apollo. VerifiedByTed delivers data, not outreach tools.
Large database for exploration
If you are still figuring out your ICP and want to browse a large database to discover patterns, Apollo's self-serve model is useful for exploration.
Where VerifiedByTed Wins
Verified, not just available
Apollo gives you access to data. VerifiedByTed gives you data that has been individually verified this week. The difference shows up in bounce rates.
97%+ deliverability guarantee
Apollo does not guarantee deliverability on exported contacts. VerifiedByTed replaces any bounced leads at no cost.
Zero time building lists
Apollo requires your team to build, filter, and export lists. VerifiedByTed delivers the finished list, scored and ready to load.
Revenue and company verification
VerifiedByTed validates revenue ranges and company status through multiple signals. Apollo relies primarily on self-reported and community-contributed data.
No per-seat pricing
VerifiedByTed charges for leads, not users. Your whole team can access the data without multiplying costs.
Cost Comparison
Apollo.io
VerifiedByTed
Choose Apollo.io If...
- You want data and outreach tools in a single platform
- You are very early stage and need a free or low-cost starting point
- Your team is skilled at building and verifying their own lists
- You need to explore a large database to refine your ICP
Choose VerifiedByTed If...
- You already have outreach tools and just need better data
- Deliverability is critical to your outbound success
- You do not want your team spending time building and cleaning lists
- You need guaranteed data quality, not just data access
- You want leads scored and ranked by ICP match