SaaS Startup Doubled Reply Rates by Switching to Verified Leads

The Challenge

A marketing automation startup had been running outbound for six months using leads from a major data provider. Reply rates had stalled at 1.2%, and bounce rates were averaging 12%. Their sending domains were showing signs of reputation damage, and the sales team was frustrated by the volume of stale contacts and wrong titles in every list. The Head of Growth estimated the team was spending 15 hours per month cleaning data before campaigns could launch.

The Solution

The company switched to VerifiedByTed's Growth plan (250 verified leads per month). Ted built leads matching their ICP: marketing directors and VPs at e-commerce companies with 100-500 employees using Shopify Plus or BigCommerce Enterprise. Every lead was SMTP-verified, with confirmed current titles and validated company revenue ranges. The same email sequences were used -- the only variable that changed was the data source.

Results

• Reply rate increased from 1.2% to 2.8% in the first month
• Bounce rate dropped from 12% to 1.4%
• Domain health scores recovered within 3 weeks
• 15 hours per month of data cleaning eliminated entirely
• Meetings booked per month increased from 4 to 11
• Pipeline value increased 2.6x with the same sales team

First verified list delivered within 72 hours. Full results within 30 days.